Do:
Speak to your audience instead of just listing your information.

Invite them to be a participant in your ad. Interactive ads are more appealing to the reader. If they find themselves saying "yes" to your ad, then they will more than likely say "yes" to you.

Always check your spelling and grammar. Use your word program to compose your ad. Then just cut and paste it to your text box. You only get one first impression.

Paint them a visual with words ... what you do for a living, schooling, children, pets, what would romance with you be like and your physical attributes.

First paragraph should be creative and is where you romance them, get their attention and have them keep reading on. Your first paragraph is the most important to get them to read further... really!

Recreate your ad completely, if you are not getting the responses you want. - Try a different approach. Try posting different pictures too.

Keep the ad positive, creative and fun. Put your best foot forward!

Don't:
Don't copy someone else's ad.

Refrain from adding specifics of the ideal mate you want, such as: slim, tall, green eyes, etc. Hint: what women that are slim really believe they are slim?

Leave out the negatives. Anything negative is all they remember. Or worse you will attract what you say you don't want since most skim ads. Also this ad is for what you wish to create now, not your past mistakes so leave them off your future.

Do not write about past relationships and hurts. The past already happened and you will never get beyond it if you are still living it. Open yourself to new relationships and new experiences. So leave the past buried!